Sponsorshipbyassociation,notbythe thousand.

The creator network of Pivotal Conversations. One brand per show, per month — nobody else in it.

Partner with usHow it works
A new creator studio0108

Where creators, communities and brands grow together.

Pivotal Connections is the creator network of Pivotal Conversations — a creator-led studio with video in its DNA, developing premium video-first shows built for YouTube, social and streaming from day one.

Formats that travel across platforms, communities that stay loyal, and an opportunity for brands to borrow the trust a creator has spent years earning.

01

Create

Video led. Production, editorial and end-to-end show development — in studio and on location.

02

Amplify

Social first. Organic-first across YouTube, TikTok and Instagram, with every show optimised for the platform it lives on.

03

Partner

We represent the shows and the creators, bringing partners into the conversation and the community.

Studios in Melbourne, Sydney & the Gold Coast
Brands we’ve worked with0208

Already in the room.

Better Beer
Bankwest
Lululemon
Mochi & Michi
Our philosophy0308

We sell sponsorship.
Not slots.

Sponsored like an F1 team — not bought like a banner ad.

Networks slot ads into shows like a vending machine and price by the thousand. We go 360° around a handful of creators and sell the environment itself — because you’re not buying impressions, you’re buying access to trust a creator spent years earning. That’s why our price tracks influence, not reach.

Association
Not reach by the thousand.
Long-term partnership
Not a one-night stand.
Influence
Not impressions.
Why Pivotal Connections0408

Five things the networks can’t do.

01Format

Video first,
not audio first.

The networks were built on radio and moved online later. We started with video. Every show is made for YouTube and social first, because that is where the audience already is.

02Structure

Built for the creator,
not around them.

The networks put the station first. We put the creator first. That is why a brand here reads as part of the show, not as something dropped into it.

03Pricing

Priced on influence,
not on reach.

The networks sell audiences by the thousand, so the only lever is volume. We sell trust — whether the audience acts on what this creator says. Reach sets the floor. Fit sets the price.

04Exclusivity

One brand in the room,
not a rotation.

One brand per show, per month, on every show we represent. Buy it and the month is yours — no competitor can sit beside you in it.

05Duration

A long-term partnership,
not a one-night stand.

One month is a trial. An audience needs to see you belong there before they act on it, which is why twelve months is the real product.

The Roster0508

Seven shows. One advertiser network.

Every show we represent is built around creators the audience already trusts. Sport, lifestyle, wellness, music and motorsport — each show a distinct community, each integration designed inside the conversation.

07
Shows
15
Hosts
01Now Represented

The Buddy & Shane Show

AFL · Sport
One sponsorship. This month. Nobody else in the room.

Two of the most well-known AFL players bring the same energy that defined their careers to their show — breaking down big calls, bold trades and the moments that shape the game.

187K+
Show Listens
552K+
YouTube Views
177.8%
Subscriber Growth
Hawthorn LegendsAFL IconsTrue Fan Energy
Buddy Franklin
Host 01
Buddy Franklin
Shane Crawford
Host 02
Shane Crawford
Brand Partnerships
Partner with The Buddy & Shane Show to reach this audience.
Enquire now
02Now Represented

Ball Magnets

AFL · NBA · NBL · NFL
One sponsorship. This month. Nobody else in the room.

Australia's leading athlete-led sports platform. From AFL to NBA, NBL and NFL — delivering behind-the-scenes access, high-performance insight and unfiltered sporting culture.

2.3M+
Show Listens
100M+
Instagram & TikTok Views
125K+
Followers
Athlete-ledUnfilteredCross-code
Josh Giddey
Host 01
Josh Giddey
Patrick Cripps
Host 02
Patrick Cripps
Tom Mitchell
Host 03
Tom Mitchell
Brand Partnerships
Partner with Ball Magnets to reach this audience.
Enquire now
03Now Represented

Life Academy

Lifestyle · Culture
One sponsorship. This month. Nobody else in the room.

Best known for their iconic roles in Dance Academy, Dena and Alicia have swapped pointe shoes for microphones. Less like content, more like a conversation with your two most honest friends — warm, unfiltered, genuinely compelling.

2.2M+
Episode Listens
46.2M+
TikTok & Instagram Views
451K+
Followers
Dance Academy IconsLifestyle & CultureLoyal Community
Dena Kaplan
Host 01
Dena Kaplan
Alicia Banit
Host 02
Alicia Banit
Brand Partnerships
Partner with Life Academy to reach this audience.
Enquire now
04Now Represented

Danny Rants

Nightlife · Music · Culture
One sponsorship. This month. Nobody else in the room.

Danny pulls back the curtain on nightlife, club culture and the music industry — told by someone who built it from the inside. From promoting iconic Melbourne nightclubs to pioneering the Melbourne Sound movement.

2.86M+
Show Listens
13M+
Viral Clip Views
178K+
Followers
Nightlife & Club CultureMelbourne SoundMusic Industry
Danny Grant
Host
Danny Grant
Brand Partnerships
Partner with Danny Rants to reach this audience.
Enquire now
05Now Represented

In Your Skin

Wellness · Women 25–45
One sponsorship. This month. Nobody else in the room.

A wellness and lifestyle show exploring what it truly means to feel confident, strong and at home in your body. Blending lived experience with expert insight — the science, psychology and rituals that shape how women look, feel and show up.

120K+
Streams
5.5M+
TikTok & Instagram Views
36K
EDM Newsletter
Wellness & Body ImageScience-backedWomen 25–45
Christie Whitehill
Host 01
Christie Whitehill
Anna Robards
Host 02
Anna Robards
Brand Partnerships
Partner with In Your Skin to reach this audience.
Enquire now
06Now Represented

Monday Magnets

AFL · Fan culture
One sponsorship. This month. Nobody else in the room.

Built around fan culture and modern footy conversation, Monday Magnets captures how young fans actually talk about the game — without drifting into panel noise or scripted commentary.

650K+
Show Listens
S1
First Season
Organic
Reach
Ball Magnets NetworkAFL InsidersTrue Fan Energy
Caden MacDonald
Host 01
Caden MacDonald
Will Taylor
Host 02
Will Taylor
Bailey McCabe
Host 03
Bailey McCabe
Brand Partnerships
Partner with Monday Magnets to reach this audience.
Enquire now
07Now Represented

The Titch & Ginni Show

AFL · Inside the competition
One sponsorship. This month. Nobody else in the room.

Hosted by Brownlow medallist Tom Mitchell and current Hawks player Jack Ginnivan, The Titch & Ginni Show delivers unfiltered AFL conversation from inside the competition — ladder, formlines and key moments only two elite footballers can break down.

650K+
Show Listens
285K
Top Clip Views
Organic
Reach
Ball Magnets NetworkAFL InsidersInside the Comp
Jack Ginnivan
Host 01
Jack Ginnivan
Tom Mitchell
Host 02
Tom Mitchell
Brand Partnerships
Partner with The Titch & Ginni Show to reach this audience.
Enquire now
The offer0608

The environment.

Because there’s only one spot, here’s what the environment includes — wrapped 360° around the creator, across every surface their audience actually uses.

Show SocialPersonal SocialYouTubeAudioIRL
01

Dedicated Social

Made for the show’s own channels and the creator’s, in the voice the audience already follows.

02

Product Placement

In the room, in frame, across the run — present rather than announced.

03

Clips

Cut for discovery and built to travel across YouTube, TikTok and Instagram.

04

Dedicated Segment or Ad

Your choice of the two. Sold as “brought to you by”.

The tiers0708

One, three or twelve months.

You’re the only brand that can have this month — once it’s yours, no one else can buy it. Pricing is demand-based per creator, quoted against the show you want.

1month

The entry point

A trial run at the environment — not something re-bought endlessly.

3months

Deeper integration

Long enough for the audience to read you as part of the show rather than a visitor.

12months

The real product

Association that compounds. This is the one that isn’t a one-night stand.

Outside the pack

IRL: our next bet.

Custom-priced per integration. It’s the next big part of the ecosystem we’re building — brands aren’t just sponsoring content, they’re in the room.

Klaudia — Pivotal Connections
GM Advertising
Klaudia
Connections
Who you’ll work with0808

Klaudia leads Connections.

Klaudia Liubinskas is GM Advertising — previously Media Consultancy (AU), SCA (AU), News Corp (UK), Studio71 (UK) and Zalando (Germany). She’ll walk you through which show fits, what the association looks like on screen, and which month is still open.

Every brief is matched to a creator and a format — not slotted into a pre-cut media plan. You can meet the wider team on the About page.

Brief Klaudia
In the press

The launch, covered.

What the industry is saying about Pivotal Connections.

Partner with Pivotal Connections

If you’ve got a brief that fits, we’d love to be in the mix.

Klaudia replies personally. Tell us the brand and the objective — we’ll come back with the show, the environment, and which months are still open.

Email Klaudia
Klaudia Liubinskas
GM Advertising · Pivotal Connections
Media Consultancy (AU) · SCA (AU) · News Corp (UK) · Studio71 — creators, MCN, brand partnerships and shows (UK) · Zalando (Germany)